Lisa Pearson's presentation provides some facts and figures about take-up of the social media, starting with Starbucks' 24 million Facebook friends and Betty Crocker's promotion of recipes using the company's products via the same media. Collaboration through crowdsourcing was mentioned for its importance, as was the value of Wikipedia -- which should be monitored at least for genericity checks. This will only happen if companies have a broad social media policy that goes even as far as YouTube posts. Adding that "you should put out social media fires with social media water", Lisa added that the best cure for unwanted speech in the social media may be more speech. Lisa also drew attention to TED, "the thinking person's social media site".
Event Details
Wednesday, September 14, 2011
Speakers
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